JLPT N3 Reading
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A small farm in the hills has run a direct-sales stall for five years. At the wholesale market, oddly shaped vegetables are bought cheap — even though they taste the same. At the stall, bent cucumbers sell at the same price as straight ones. At first they worried they'd be left unsold, but once they added a note explaining why, they actually sold better. Now some customers come from far away. The idea of 'taste over looks' may be spreading, little by little. Q: Why did the farm start the stall? — Oddly shaped vegetables were being bought cheap.
形のそろわない野菜が安く買われてしまうから
市場に 出すと、形の そろわない 野菜は 安く 買いたたかれる explains why they sell direct.
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